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The One That Got Away

Some people meditate on holy texts, and some people try to clear their minds of language. Some write, some run, some garden or knit or walk, some just sit or doodle or smoke as their way to reflect. Many people, of course, never allow their minds the luxury of slowing down (a little), of reducing the stream of incoming information (for a moment) so they can think. I build contemplation into my life in various ways, writing being one of them, and this week I have spent many hours reflecting on the Super Bowl, the championship game of the National Football League in the United States.  Some of this was intentional.

A monumental event, a cultural festival.

I sat down with friends to watch this game, which is an annual cultural earthquake that rattles every corner of American life. For football fans, including Canadians, it’s an important game,  but it goes 20,000 leagues past a simple sports championship. Some people seriously argue that there should be a week’s holiday surrounding Game Day, or perhaps following it. Consider: the last three Super Bowls (XLV through XLVII, and don’t leave out the Roman numerals!) have been the three most-watched TV events in American history. Nearly 50% of all U.S. households tuned in, 60% in Baltimore, home of the champion Ravens. By the tense conclusion, about 115 million Americans were watching. Every year, the size of the advertising bonanza grows, with companies shelling out nearly four million dollars to CBS, the broadcaster, for each 30-second slot. People all over North America are still chattering about the ads, which have become a spectacle in themselves, attracting excited interest even from those who wouldn’t cross the street to watch the game. Millions of dollars and months of preparation went into the super-diva Beyonce’s half-time show. It’s kind of a big deal.

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Super Bowl Monday II

A guided tour of America…

This is PART TWO of my extended riff on watching Super Bowl XLVII. Please click HERE to read Part One.  

11:25 a.m., Dalian, China. Jimmy, get out of the bathroom! Jimmy! JIMMY! 109 yards in 11 clock seconds, according to The Heads, went Jacoby Jones with the 2nd half kickoff. In the pantheon forever. the unbreakable record. Rayvens 28, Forty-winkers 6. (Cheap shot. Sorry. Also, the return was recalibrated at 108 yards. So there’s room for improvement. Whew.)

Off to the races from the 2nd half kick-off, Jacoby Jones gallops.

11:30. The lights go down in the Superdome, and the Three Wise Men and I share a collective Uh-oh! Talk turns to jihadists and fear-mongering possibility and Black Sunday – the movie – and this is the way the world goes.

11:32. The realtor as hero: the Century 21 Man saves the wedding. (We are all heroes, insofar as we support the consumer economy.) Blah. I’m getting tired of this. The thrill is gone. But the Blackberry commercial got my attention: “In 30 seconds, it’s easier to show you what it can’t do.” Great song, easy-going, in the background. Jimmy thinks it was Pitbull. I don’t know what that means. (Matters not, as the song was “Who Knows” by Marion Black; the Wise Men and Me ain’t got no soul.) Oh, my goodness, and Air Force One has been de-tailed! People have been sucked out of a plane at high altitude and we are all to believe that they are still alive! (How can fact and science and logic match up to Marvel-at-the-Movies?) It’s Iron Man 3. Coming May 3, coming to save the POTUS and his high flyers and redeem our boredom. (I was quite surprised to have had a good time at Iron Man, before it needed a ‘1’ behind it: good acting, and snappy dialogue along with the CGI. I’m not sure there are enough new ideas, in the same way that the Star Trek reboot will suffer the inevitable sequel Scarecrow disease: no brain.)

11:33. Jim Nantz and Phil Simms, CBS’s voices of choice, can’t be heard because of the blackout. Sideline reporter Steve Tasker doesn’t know WHAT the hell to say. Thank goodness for commercials.

11:35. “It’s Febberary…Febuary…Febwuary.” Isn’t it funny how nobody can actually pronounce that month? A little, I guess. Out-takes are always fun. Subway’s is doing something in February that we should all be very excited about. (No mention, then, of restoring the lost inch to their alleged footlongs. Scandal.). Oh, and earlier, various stars (largely unrecognized by me) congratulated the famous Jared on the 15th anniversary of his sub-inspired weight loss. An iconic tale of modern America: man beats obesity and keeps it beat. Heroes are everywhere. (Jared did not look well to me, when I replayed the spot next day.)

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