A guided tour of America via televisual sport.
Think of it as cultural introspection. Football for fun and insight.
Don’t be afraid.
9:01 a.m. Monday. This is when you watch Super Bowl XLVII if you’re in China and you live two bus stops from Jimmy D’s place, where this wild-eyed NFL evangelist subscribes to Game Pass. (The game started at 7:30 our time, but we’re not crazy.) While Mad Jim puts the final touches on his breakfast burritos, we wait for the alleged gang to arrive. (Brackets like this, in this tangled story, usually mean that I got thinking more about this stuff once the Super Bowl had settled a bit in my mind. It has taken a few days. There’s a lot to think about. Note: this post gets long. Sit back. Relax.)
9:11 a.m. Bad Jim just burst my bubble. This telecast is likely pre-cut. There’ll be no pre-game, but then I’ve had enough in my ill-spent past of talking heads and pre-game hype, and Grantland’s Bill Barnwell and crew have given me all I need of pre-apocalyptic analysis. (If you promise to come back, I will link you to this great sports and pop culture site. But no pride-of-America national-anthem-as-sacrament? No over-indulgent commercials, no insert-hyphenated-adjective-here half-time show?!) I wanted the whole experience. I wanted to see what the brightest, most creative minds in the Excited States of America have made to mould and incite our consumer purpose. Bring it to me, TV!!
9:15. Burritos chewing, game on. I’ve read much more – he’s been an introverted flashpoint for pigskin opinionating – about the Baltimore Ravens quarterback Joe Flacco than I’ve seen, which basically amounts to their AFC championship beating of the New England Bradys, and this opening series. He throws beautiful balls, so fluid, so confidently commanding. Baltimore is off and throwing. It doesn’t look like the constipated, conservative, No Fun League Super Bowls that I got tired of in the 90s and early 2000s. (Our little-brother Canadian Football League’s Grey Cup championship was routinely a better game than the Hyper Bowl. But enough of Canuck chauvinism.) But it’s going to be all football, which I’m adjusting to. I guess I can watch the commercials later if I really want to. Nearly $4 million to buy 30 seconds, I’ve read. What a world.